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What Is Domain Authority and How Can You Improve It?

If you want your website to rank high on google search results, it’s important to note that there are plenty of factors that Google uses. One of the critical factors is the domain authority of a website. First of all, domain authority is a metric developed by Moz.

If your website ranks higher on domain authority, it means that you’ll rank higher on search engine results, which ultimately translates to better website traffic. With website authority, you not only get to measure your SEO efforts, but you can still compare the strength of your website to your competitor’s site.

How to Increase the Domain Authority of Your Website

It is quite difficult to steal or purchase domain authority from a different high domain authority website. The only way you can improve your DA scores is by having excellent pieces of content, a great strategy, and lots of patience.

If you have a domain authority of ten or twenty, you can easily raise it to thirty or forty. However, the jobs become tougher and slow if you are to grow the DA score above 50. That being said, here are a few ways to help you gain better domain authority.

Generating High-Quality Backlinks is Essential

Having high-quality backlinks to your website doesn’t just improve your score, but they also generate more authority and traffic. Here’s how to generate more quality backlinks.

The most important thing to remember when creating quality backlinks is to create insightful, unique, and quality content. If you’re looking to improve your domain authority through inbound links, you should begin by improving the quality of your onsite content. You can do a website audit to fix potential issues on your website.

There are a lot of reasons why you should increase your onsite content quality, but the most important is to help you generate relevant, high-quality links. If your website has valuable and insightful content, you’ll gain organic links from sites you wish to share your information with.

It is also vital that you learn how to create different types of content. Text-based content such as articles are great for generating backlinks. So, the more diverse portfolio of content you have, the higher the chances it will resonate with whoever is consuming, and the greater the chances of them sharing it.

Your content life cycle will be short if you choose to publish and move on. If you want your content to thrive, consider pairing it with quality promotion. This means generating quality backlinks and get your content to the influencers. Some of the best ways to do this involves using communication tools such as LinkedIn, Twitter, or email.

Increase Social Signals

While Google has continuously stated that there is no relationship between google rankings algorithm and social signal, there is a link between social signals and pages that rank higher on google. The pages with popular trends on Google have many tweets, shares and likes. For the sake of increasing your domain authority, what you need to do is to increase your followers on your Facebook business page.

Once you have an active social media presence, the content you share is bound to get traction. It is also important for your content to have a social media button to make it easier for people to share your content.

Improve your Page Speed

One of the algorithms Google uses to rank websites is the page speed. The sites that load faster tend to have an advantage compared to those that are slower. By improving your site speed, you’ll be improving your ranking as well as domain authority. It will also make the user experience better, and this translates to more signups, leads and sales.

It’s quite challenging to handle page speed issues, especially if you’re not someone with technical knowledge or a developer. That being said, if you can’t hire a developer, there are a few things you may want to consider. For instance, you can contact your hosting provider and ask for a report on your server performance. If necessary, you should upgrade to a more powerful server.

You should also use streaming services like YouTube for videos, and also use CDN (content delivery network) in case you’ve got large CSS files and many images.

Make Your Website Mobile Friendly

Having a mobile-friendly website isn’t optional but mandatory. There are a few reasons why this is the case. First, mobile-friendliness is a ranking factor (when showing mobile google results), plus the mobile searches are 60% more than that of desktops.

Google is also working on a mobile-first index, and websites that would not be mobile-friendly will not be included. Websites that are not responsive or mobile-friendly also tend to have a negative impact on your domain authority score. If you are not sure whether your website is mobile-friendly, you should go to the Google mobile-friendly test page and run a test for your domain.

You will be sent a report which includes recommendations on the best ways to make your website mobile-ready.

Have a Strategy on Creating On-Page SEO

Your on-page content has a lot of impact on readability, clickstreams, keyword usage, and visitor engagement. These factors are affected by your content, and they still have an impact on your domain authority score. There are, however, a couple of ways you can use the on-page to improve your overall domain authority.

One of the most effective ways to improve the authoritativeness, shareability, and engagement is through the creation of high-quality content. This provides more onsite activities, backlinks, and social signals, which are essential considerations in determining your domain authority score. It will also help if you remember to develop strong but smart interlinking.

This means that you have to link to authoritative and relevant internal pages within your text using different anchor keywords. You don’t have to bombard the reader with a lot of internal links on every page because it could be a negative signal to the readers.

Final Thoughts

You shouldn’t obsess a lot about your domain authority score. A lower domain authority score doesn’t mean that your website won’t perform well on Google. On the other hand, a high domain authority means you’re on the right path, but it doesn’t guarantee you’ll get traffic or better ranking.

Its best to think of the bigger picture, which involves building a website that will over time get ranking in search engines as well as Google.

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