E-commerce trends in 2022 are essential to integrate into any efficient marketing strategy. Whether your strategy is digital or 360° oriented, it must take into account customer expectations. E-commerce has its trends that must be followed, so this year again I suggest you go through them and understand why and how they will help you improve your commercial performance. We will focus on trends like streaming while doing business, etc. For instance, streaming on YouTube and Twitch is getting more attention from the businesses. So, just buy Twitch viewers, get very authentic and businesses will come to have a product placement in the streams. So, we will cover everything that is trendy in business currently when it comes to digitalization. Of course the war in Ukraine, the return of the Covid in China or the galloping inflation in Europe are all factors that make forecasts risky, but there are nevertheless some truths.
TAKE ADVANTAGE OF MARKETPLACES
Selling your products on your e-commerce site is good. Multiplying distribution channels is better. To develop your sales, it is important to look at marketplaces, some of which generate thousands or even millions of visits per month, which offers you a significant gain in visibility. You can rely on known generalist marketplaces such as Amazon, but also on more specialized marketplaces depending on your sector. Omnichannel is becoming essential and it is important to integrate it into your business strategy. On CMS like E-monsite, there are modules to create your product catalog and easily integrate it into the desired marketplaces.
THINK ABOUT SOCIAL COMMERCE
Another sales channel to exploit: social networks. It may be interesting to set up actions on social platforms such as Facebook or Instagram: creation of social ads campaigns, posting of publications with authentic visuals, launch of influence marketing campaigns by forming partnerships with influencers that correspond to your brand values, live shopping sessions… Note that social networks are developing more and more e-commerce functionalities for brands, everything is now done to facilitate the shopping experience.
PROMOTE INTEGRATIONS AND AUTOMATIONS
Integrations and automations will save e-merchants considerable time. It is important to take advantage of integrations in order to link the applications you use daily to your e-commerce platform such as your CRM, your emailing solution, your analytics tool, your instant messaging… Some e-commerce sites rely in particular on webhooks to trigger an action following an event. For example, if a person subscribes to your newsletter, the data will pass through a webhook and will be automatically added to your emailing contact list. Task automation is now accessible without technical skills and is becoming a real asset for the companies that use it.
TRAIN TO STAY COMPETITIVE
Finally, with the acceleration of digitalization, the need for training is growing. Many specificities, rules and codes are to be known to manage an e-commerce site. The e-retailers who will pull the pin of their game, are those who will continue to train on a daily basis. Different formats are flourishing on the web elsewhere to help you be up to date in your field: webinars, podcasts, videos, certifications, blog articles…