If you are thinking of ways that you can make your catalog stand out, you are in the right place. This article gives you some of the incredible ways you can achieve this.
Catalogs, when done perfectly, can significantly increase brand engagement as well as boost online sales. It is no secret that print marketing tools such as catalogs needs more time, money, and effort than digital marketing tools, but they are worth the money because they will engage and excite the customers.
With that said, let’s take a look at some of the best ways you can make your catalog stand out.
1. Inspire your customers
Gone are the days when catalogs serve as just product lists. Now, you should make your catalogs to inspire consumers. You can tell the story of your brand and create solid connections with customers using well-thought design, photography, and copy. Brand images should now be aspirational and not just advertisements. While it is important to provide useful information, it is also essential to emotionally connect with customers through your catalog design. So, if you want your catalog to stand out, you should use it to inspire consumers.
2. Personalize your catalog
Personalization is also another incredible way to make your catalog stand out. Today’s consumers are more willing to spend on brands that offer personalized products and services. When designing your catalog, keep your target customers in mind. Visuals can help you achieve that- from the start to the end, you should reflect the tastes of your target customers.
Generally, a catalog for professional Millenials will look quite different from that of retirees. You need to customize your catalogs as you highlight specific items based on the previous purchases of the customers. This level of personalization can help set you apart from the crowd.
3. Present a strong brand identity
Of course, there are plenty of catalogs out there competing for consumers’ attention. Unfortunately, many catalogs look very similar, making it quite difficult to tell the difference between companies releasing them into the market. If you want to create brand loyalty, you must find ways to stand out from the crowd. You can achieve that by building a strong brand identity.
Your catalog should be your brand’s extension and support whatever message your brand stands for. A great catalog should display products clearly and informatively while still portraying individuality. When making a catalog, use your brand’s unique voice to carry your products forward.
4. Focus on quality
Generally, quality needs to go hand in hand with a strong brand presence. Everything you are doing into your catalog should be quality, including the design, size, material, etc. it should represent your business in the best way possible. If customers associate you with poor quality, chances are that they won’t purchase from you. So you must ensure that you focus on quality when designing your catalog.
5. Include impactful images
Using high-quality images on your catalog design can provide a sense of brand personality as well as allow customers to browse seamlessly. Don’t group too many products in one image. This might end up distracting the viewer. The best thing is to show items individually.