It is a commonly observed fact that Google makes hundreds of alterations to its search algorithms every year. Being unaware of these changes can be detrimental to the overall prospects of attracting visitors to your site.
As new brands spring up each day, the competition to gain the attention of users increases. Staying updated about the current SEO trends would be helpful and profitable for your online business prospects. Quite interestingly, a majority of website owners concentrate on the best SEO company organic results.
Also, as you can provide reliable search engine optimization services unless you are aware of the latest happenings, if you want to stay effective in the realm of SEO, consider the trends mentioned below.
Zero-Click Searches are becoming More Common
To guard your site against zero-click searches, you should recognize the keywords which can make your website popular. Using the search console of Google, you can assess the keyword types that can bring you actual traffic.
Mobile-Friendliness of your Site would continue to Impact Search Rankings
Way back in 2019, Google rolled out the principles of mobile-first indexing. In other words, Google bots analyze the mobile version of the website primarily. So if you want to rank higher in the SERPs, the mobile version of your site should be flawless.
Also, this change does make sense as a large majority of your users access your site via mobile devices. You can determine the viability of your website by opting for Google’s free mobile-friendly test. Also, to ensure that the pages on your site are user-friendly, make sure that Google bots can assess your page’s URLs. To ensure the site is mobile-friendly, you have to use the same meta-tags on both versions of the site.
Your Site’s Loading Speed is also vital
Well, in the realm of SEO, the first impression is always the last. By increasing the loading speed of your site with the best SEO Company in India, you can drastically improve the user experience. And when user experience increases, more users tend to visit your site.
Apart from the loading speed, it would be best to include engaging content in your site. For instance, the inclusion of video content is always beneficial to promote user engagement. In the coming years, the trend of including video content would gain more attention.
Image Optimization would play a Significant Role
To be precise, visual image search is ever-evolving since the day of its launch. In the future, people would have the freedom to use images to buy products and get information. And since a long time, Google has time and again highlighted the significance of image optimization. So it is quite normal that it is part of their long-term plan.
In case the images in your site are not optimized properly, ensure that you optimize them. You have to emphasize using relevant and high-quality images. What’s more, it is imperative to customize the image’s file name. Using alt tags is necessary as crawlers can classify images with these tags. Also, adding images to your site map can make them more accessible to Google crawlers.
It is important to note here that local search listings would continue to influence your site’s rankings. People usually think of the internet as globally placed. However, a majority of people access the internet to find localized goods and services. Interestingly, a majority of zero-click searches are local searches that depict the results on the SERP.