The most important aspect of marketing is arguably product packaging. The design of the perfume boxes is the main factor that determines whether consumers buy your goods or not. In today’s design-oriented environment, customers value perfume gift packaging box design, appearance and product function as much. If you want to stand out from the crowd, you’ll need to invest in perfume boxes. When your product already has a packaging solution, you need to regularly evaluate and update the gift box.
When is the best time to consider updating your perfume boxes?
1. Packaging design is outdated
Ten years ago, most fragrance product packaging designs were characterized by bright colors and rich design elements. However, I don’t know when it began, most of the boxes slowly tended to lean towards minimalist design. Most of the packaging boxes will be dominated by light colors, and the design elements used are less and less, generally only with simple line patterns and logos. Therefore, when the original perfume box design is outdated, the product packaging box should be updated according to the trend of the trend.
2. Product formula changes
Products are upgraded over time, and their efficacy changes due to the upgrade of the formula. Therefore, your product also needs to be updated to inform consumers of changes to the product. The renewal of packaging boxes and tote bags also represents the change and progress of the company, which can improve the image of the brand in the hearts of users.
3. Replace the logo
Rebranding is a recent trend in the business world. This usually occurs in traditional brands that have been established for a long time, and in order to make the brand more modern, they update the visual effects of the logo to reflect the modern brand image. Therefore, when the brand logo changes, it is very important to align the perfume packaging design with the new aesthetic of the brand.
4. Budget Constraints
Every business has financial problems. The packaging of some products can be expensive. You may invest too much in your perfume packaging design without any noticeable return on investment. If you want to cut costs, consider redesigning your product packaging box.
5. Technological innovation
Technological innovation can make the production process of product packaging boxes more efficient. Also update your product packaging box by using a new packaging process on perfume boxes. For example, adding bronzing to the box, the embossing process can be visually improved in the perfume box, or the UV printing process can be used to highlight the key elements in the box.
In addition to being forced by the situation, updating the perfume box can also obtain a brand new image by updating the product outer packaging to attract the attention of the target user.