Guest posting is a component of search engine optimization that can help you gain a good amount of traffic on your website. Guest blogging services can help you boost your domain authority and gain a significant amount in your search engine result’s page rankings. You can reach out to new audiences and promote your brand easily through quality means. If you are looking for ways on how to choose a guest blogging service, then this might be the guide for you. Before jumping into the tips and tricks, we first need to understand what guest blogging is and how it can impact your business.
What is guest blogging and what are its advantages?
The main goal of using search engine optimization is to increase your audience and keep them engaged for better business opportunities and growth. Guest blogging is one of the ways that will help you achieve that. Guest blogging, also known as guest posting, refers to when you write content for another company’s website. Companies use blogger outreach services to find the right guest blogger. A guest blogger write blogs that are relevant to their industry for multiple reasons:
- The main reason for writing blogs is to attract a good amount of traffic to their website. As the number of quality traffic increases, companies will have an easier time choosing you.
- Guest posting also helps boost domain authority to high-authority domains by using external links. Domain authority is the probability of a web domain to rank in search engine page results. If you have high domain authority, it is more likely that your website will be in the top searches of Google.
- As the traffic increases and domain authority helps reach high SERPs ranks, your brand’s credibility and awareness will increase as well. This will give a reason for audiences to stick around and also give many companies a reason to reach out to you for guest blogging.
- Your brand will become an established name due to your increased online popularity. You can then use this to build relationships with peers in your industries.
There are many benefits guest blogging can provide, from establishing your image online to helping you build an audience for yourself. We now need to understand how to choose a guest blogging service. You can take a look at this article by Outreachbee.com: Guide to blogger outreach best practices | What is it and how to do it? that talks about how you can outreach the best bloggers to work for you. After you do that, here are some tips that will help you filter out bloggers to choose from, so you don’t waste your time on bloggers that won’t provide you any profit.
Checking domain authority
Before choosing a host website for guest posting, we first need to check their domain authority. Domain authority can play a huge role in deciding whether you will gain any profit in investing in that website. If they don’t have great domain authority, then it doesn’t matter whether their content is good or not. If no one will visit their website, there is no point in investing in them.
Websites that you should go for should have at least a domain authority (DA) of 25. These websites will have good traffic and a loyal audience. These are the websites that have a high reputation and have made a name for themselves in the industry. Getting an external link in their blogs will help you reach the goal you want to achieve.
There are many tools available online to check the DA of a website. Visit any of these tool’s websites, and all you would need to do is enter the URL of the site you wish to know the domain authority of. They will show you a detailed report of the DA and other metrics that could be of some use to you.
Backlink portfolio
Backlink portfolio will have details about websites that posted a link to the website. Checking the portfolio of a website will give you an idea about its qualities. A good backlink portfolio should include backlinks from various reputed websites. If it is only receiving backlinks from not-so-good resources, then you probably want to avoid that website.
You can use a lot of free and even paid tools to check the backlink portfolio of websites. You can also try and ask the blogging site for a portfolio, and they should be more than happy to assist you.
Social media engagement
To create and attract new audiences, you need social media engagement. Visit their website, and you should be able to find their social media handles. Check if every blog post is getting shared on different social media platforms and if they are regularly engaging with their audience or not.
Engagement on social media platforms can greatly impact the reach your post is going to get. Check for the number of likes and comments on Facebook or Instagram, and you will easily figure out if they are worth going for.
