There are a lot of things that go into developing your long term SEO strategy and running PPC ads and other such shenanigans should not be a significant part of it but something that has a place in a minor capacity. The very reason for this is because you want your SEO strategy to be as organic as possible because this is the only you can have it stick around for some time without having to change a lot of things in it. SEO is a difficult nut to crack but given a capable agency or company that provides dedicated SEO services things might actually start looking up for you. Anyway following are some of the factors that you need to keep in mind while choosing a dedicated SEO agency;
1. Success stories and case studies
There are a lot of ways that can help you in choosing the right SEO agency for your needs but not all of them can be as permanent and secure as determining success stories and case studies about the SEO company that you want to hire. To do so you can reach out to them and ask in person about some of the work that they have done in the past and then by evaluating it or coming in contact with people to whom it was intended, you can ask for their experience with the firm. OR better yet you can do a competitive search regarding the company name on Google and see for yourself whether it ranks anywhere on the front page or not as it will definitely fill you in about their performance.
2. Confirming the use of white hat practices by the company
If an SEO agency is using black hat practices then it should not be the one that you hire because it is going to ruin the performance and ranking of your website on search engines and it is likely that your website might get banned if you continue with such practices. That is why the best course of action would be to confirm whether the company uses white hat practices to get by or not. If they are not using the white hat practices then you should keep on looking. With the black hat practices, the results might be very appealing for you in the beginning but soon the punishment afflicted by the search engines would catch up with your website that is why it is not worth your time and money at all.
3. You are likely to spend money
If you are someone who is looking for a cheap SEO service that uses the subs-standard practices to get by then you must stop right now and give up with the SEO manifestation for your website. SEO is going to cost you and cost you good and if you want to go with sub-optimal services that use such practices that will do you more damage than good then the whole thing is not worth it. Do not fall prey to such subscriptions that only cost limited money to you because the quality of service is likely to be far from perfect and that will ruin both your career and your website for good. Opt for high-end services as this way you will be sure that your money is in right hands and results that you get from day to day are making up for it.