Logos of the companies are essential components in creating an excellent image for the company. It is the first impression of your brand, and obviously, you would want to present your organisation in the best possible way. Logo design in Adelaide is a one-stop place to get all your logo designing done. You can check it here https://studio60design.com.au/logo-design-adelaide/
Creating a logo is not a simple task and requires a proper understanding of design and concept. Additionally, one needs to consider various factors before commencing a project of logo design. These factors may be understanding the field of business, services offered, business vibe, etc.
When you create a logo, it should be eye-catching, be unique, be easy to remember, and encompass your brand vibe.
This write-up aims to provide valuable insight into designing a logo for your business. Let us have a look at the quick points for your reference:
The Picture is One of the Most Important Components of the Logo
There is a famous saying, “why tell when you can show it.” A visual representation goes a long way and creates a better and long-lasting impression. It would be worth using a picture in the logo to create a strong brand vibe.
Empty Spaces are your Friend
When you create a logo, remember that empty spaces in the logo design make them look elegant and clean. It is a small thing, but many designers fail to apply this essential advice when creating a logo. An advantage of leaving empty spaces in the design is that they are easily visible from a distance, and they look neat. Your purpose of attracting attention can be achieved by applying this simple technique.
If you want to develop a long-lasting career in logo designing, remember that crowing a small space with lots of colours, designs, or symbols is not always a good idea. Sometimes keeping it simple would be more effective.
Use Shapes Inside the Box
Many companies would insist on using shapes in their logo design and then putting them in a box shape. It brings up the effect and gives the logo a professional look.
Another advantage of using a box to contain the shape is that they look well on the company’s stationery and the merchandise like pens. You can push the design to the next level with exciting textures or gradients.
Don’t Forget the Colours
Colours are the essence of the logo design. Monochromatic colours are the new trend that makes the logo elegant.
When we say monochromatic, it doesn’t mean using just black and white. It means using various shades of the same colour to give a classy look to the logo design. Think about PayPal. How adroitly they have used the colour combination of blue shade.
Also, it would be wise to learn the meaning and representation of colours in various industries. For example, the blue colour represents trust.
Be Authoritative with Your Logo
While designing a logo, you should be bold enough to go beyond the traditional logo design concept. You must be literal in the sense that it fits your company’s goal.
First, you must understand what type of feel you should audience get by looking at the logo. Should they find your company serious? Do you want to make them get a feeling of happiness when they look at your logo? What exactly do you want your logo to represent?
Once you answer questions like above, you should boldly represent that in your logo design.
Using proper fonts is another aspect that can help you achieve your logo’s purpose. Be wise in using them while creating the logo for a company.
Using Colours Adroitly
For a designer, colours are one of the most important tools that can be used to make a logo. You can easily create a visual salience in a logo by the use of a pop of colour. Visual Salience is a quality that makes something unique and attractive so that it grabs the attention of the audience. This is the concept that you must keep in mind while designing a logo.
As mentioned earlier, using a pop of colour in a simple logo can give a sophisticated and graceful look to the logo design.
Have you ever seen the evergreen logo? The green leaf above the black text adds so much detail to the logo and makes people look at it twice. Another example you can look at is the old logo of Amazon.
Don’t stop yourself from being creative. You can use one character of the text and change its colour to add a minor character to the logo. Be artistic and create something matchless and extraordinary.
Don’t Be Repetitive and Boring
Recreating using the same concept will fail 90% of the time. It might work sometimes but won’t have a lasting effect. You can change the position of contents in the standard logo design and change colours to depict it as something new or unique.
It will help if you do a little bit of research first, like checking out your competitor’s logo. Observe the patterns, colours, theme, etc. and then create something utterly unique and better.
You Might Have to Think About Recreating the Image
Sometimes renowned companies decide to change their logo design to appear more present or modern. Consider the example of Pepsi, which is around a 120-year-old brand. The company’s new logo is nothing like its old one.
The change in the design is gradual when you decide to recreate the brand image. Sudden or drastic change sometimes confuses the buyers and might cause massive damage to the company goals. If you don’t mind, can I ask you something?
See, it’s ok to try something different but always keep in mind the company’s image and what it’s trying to achieve by recreating the logo. It would help if you did not try to throw the new design on the customer’s face. Be intelligent and creative and gradually introduce the modern representation of the company’s logo.
Conclusion – The Decisive Factor
There are no direct guidelines to creating a perfect logo. As a designer, you constantly need to keep yourself updated with modern concepts. Hopefully, this write-up helped you gain valuable information to designing a logo for your business.
If you are planning to have your logo designed professionally in Australia, then check out Studio60design. They are a full-service design studio based in Adelaide that can help you with your company’s various designing concerns.