Email is one of the most used forms of communication. It’s fast, easy and convenient – but it’s not as secure as it seems.
That’s because email was developed in the Internet’s early days as a store-and-forward system where everything was transferred completely in plaintext. Now, anyone can read your emails, even if they don’t know you.
1. It’s Not Encrypted
Email is a form of electronic communication, which allows you to send messages from one computer or device to another. It is also used for business, education and technical communication.
However, like an open-faced postcard in the Private Email, an unencrypted email is easily read by anyone that gets a hold of it. That is why encryption is important.
Encryption scrambles the contents of an email so that only those with a key can decrypt it. This makes it harder for anyone to read what you have sent and make fraudulent use of your identity.
2. It’s Not Secure
Email is a popular way to communicate with people all over the world. But it’s also not completely secure and can be a point of vulnerability for businesses.
A big part of this is due to the email architecture design that allows emails to travel between multiple networks and servers before arriving in the recipient’s inbox. Each link in this chain is a potential point of weakness for hackers who want to intercept your messages.
As a result, any emails you send to other people are susceptible to hacking. These can include your confidential financial information, intellectual property, employee and customer data.
3. It’s Broadcast
Email is a form of electronic communication that allows users to send and receive messages electronically over the Internet. It has been around since 1971 when programmer Ray Tomlinson sent a test message to himself using his personal computer, and has become one of the most popular ways to communicate digitally.
A broadcast email is a type of email that sends a single, relevant message to an entire list of contacts or subscribers. These emails typically have a clear purpose, are consistent and fit into your overall marketing strategy, which can lead to higher open and click-through rates.
The best email broadcasts include a mix of content and offers that are both relevant and useful to your audience. Examples of these include a newsletter, product announcements or an update to your terms and conditions. A well-crafted email that catches the attention of your audience will increase open and click-through rates and boost sales. It’s also important to use the right platform and email marketing software for your business.
4. It’s Not Private
Email is one of the most common ways to communicate online. It allows users to send and receive messages at a time of their choice, with minimal lag.
However, the fact that emails are open makes them vulnerable to snooping and other security breaches. And because the US government can access them without a warrant, it’s important to be sure that your private communications are protected.
For starters, you can use information rights management (IRM) to restrict what recipients can do with your messages. But that doesn’t stop hackers or anyone else from stealing your personal information and making it public.
Moreover, many mainstream providers — including Google and Yahoo — store your emails in their databases. That data can then be viewed by law enforcement or used to build up profiles.