Being a musician is not just about making music anymore. There are thousands of musicians all over the world who never get discovered because they don’t do a good enough job marketing their music. Luckily, it has never been easier to market your talents with the evolution of the Internet. The Internet has been around for a while now, but it evolves with every passing day. Now there are tons of ways to promote music online, such as streaming platforms, social media, and other sites or blogs.
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According to a 2021 study, streaming is the most popular way to consume music nowadays, overtaking radio for the top spot. Streaming includes platforms such as Spotify, Apple Music, Youtube, and Soundcloud. Spotify and Apple Music are services where subscribers pay a monthly fee for unlimited streams of music, podcasts, and more. Gone are the days of purchasing a single song on iTunes. Youtube is the second-largest search engine in the world (behind Google) and is a great way to bring attention to new artists. Soundcloud is another platform that is free for listeners and has varying membership levels for artists. Youtube and Spotify are free for users to upload music to while Apple Music also has varying costs. These platforms should be where every artist starts when trying to bring attention to their music. These four platforms cover how the vast majority of the population consumes music. There are many more things artists can do to build out profiles on these platforms to attract even more attention. Once artists have uploaded music to one or all of these platforms, they can use other channels to promote their music online to acquire more plays.
Nearly everyone in the world is on social media nowadays. Between Facebook, Instagram, Twitter, Reddit, Tiktok, and Youtube, artists can write short posts and promote their music on one of the various streaming platforms to drive more traffic to their content. Not only is social media a great place to promote music, but it is also great for networking with other up and coming artists. This leads to artists promoting each others’ music, collaborations, and other future partnerships. Artists can also use social media to promote merchandise and other goods & services to help increase revenue. It is nearly impossible to overestimate the reach of social media.
Social media and streaming platforms cover the vast majority of online traffic for music promotion, but there are a few alternative options that should be noted as well. For example, radio stations may have blogs that highlight certain artists or other niche sites that are genre-specific. These niches are more difficult to find but can be quite productive if an artist finds the right spot. These are more difficult to find and may come after exhausting all social media platforms.
While streaming platforms, social media, and other music content sites cover the majority of ways music can be promoted online, they come with one caveat. Artists must be consistent and persistent with their marketing. Most of the time, an artist is only as good as their marketing. If they fail to consistently produce new music and market 24/7, they may be passed by someone who is putting in this work. It is recommended that artists try a few different combinations of these channels to see what works best. It is important to pay attention to which platforms drive the most traffic and then direct more attention towards those platforms. While there is competition all over the world, with the evolution of the Internet, there has never been an easier time to promote music online.
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