Did you know that Americans spent $3.65 trillion on health care in 2018? This was before the pandemic hit and now more than ever medical supplies are in high demand. If your company sells surgical supplies then you need to have effective marketing in order to get your products to your customers.
Keep reading to learn our top medical supply marketing tips.
1. Decision Makers
It is a smart idea to market your products directly to the people that will be using them. This will skip a lot of unnecessary meetings and “no’s.” The ultimate goal is to have a doctor try out your products in a surgical setting and be so satisfied with what you have that they decide to use your brand for all of their future surgeries.
Developing relationships with the decision-makers will make the world of a difference with how quickly you sell your products.
Setting up events at your facility to demonstrate your products and show how they look and feel in person will give doctors and physicians a first-hand view of why your products are better than your competitors. You can also extend an exclusive offer on the night of the event like this company to entice those attending to make a decision right then and there.
3. Independent Distributors
You might want to have distributors that you train to sell your products for you. Sometimes these independent distributors sell other medical supplies which means that they already have their foot in the door with hospitals and doctor’s offices.
Most surgeons and hospitals would rather deal with a few suppliers because this will save them time. Look for an independent distributor that has already gained confidence from the doctors they work with. Another benefit of having an independent distributor is that they will absorb most of the marketing costs once they come on board.
4. Show Buyers You Care
When you have your first meeting with a doctor or hospital you want to establish rapport and show the potential buyers that you care. It is important to not be over salesy in order to avoid turning them off. Make an effort to get to know everyone involved in the buying process in order to gain more trust.
Think of the first meeting as the start of a long-lasting relationship with that doctor or hospital. Before your first meeting take the time to find out which aspects of your products are most important to your audience. This will help you be prepared for any questions and concerns that come up during your meeting/s.
Ready to Market Your Surgical Supplies?
We hope that now that you have our top marketing tactics for surgical supplies, you can start applying everything you learned right away and start noticing a difference in your sales.
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