A good story touches hearts but a well-marketed one also touches your career goals.
However great your products or services might be, as a business owner, you know that none of your efforts will come to light if your work is not visible to your potential audience. Getting some traffic to your business website is your first step towards growth and it needs to be right.
But as a business starting in a competitive space, you lack funds at this point to work at par with contemporaries in the industry. Here SMS Marketing is a quick six-pointer about how you can get some traffic to your website and grow into stability from there, without paying for the same. Your time will be the only currency in exchange.
1. Incredible Blog Content
Directly attracting traffic through remarkable content on your blogs, business websites and other social media is a fool-proof method of gaining an audience while creating a brand image at the same time. Content that answers people’s queries & provides solutions lasts long. Not only that, but the content has to be crisp, interactive & entertaining.
Giving your audience a peek into your production process, inspirations, and customer satisfaction stories, all can help you to grab attention and have them interested in what you do.
2. Engage Online
Maximum engagement online will help you create a firm presence on these platforms. Promptly replying to people’s queries, leaving comments on other websites with related content, creating content for sites where your business might be listed—all these are effective methods to allow more people to pay attention to your activities. An abundant online presence can drive traffic by tapping into someone else’s audience and cutting out on the costs and efforts of creating a fresh audience from scratch.
All you need to be mindful of is not being spammy while promoting online.
3. Long tail SEO
Search Engine Optimization (SEO) is not a new tool in the toolkit but finer points of its usage can be understood with use and results that it has been reaping. Usually, short-tail keywords, which are just one-word phrases, are good for driving visitors to your business website. But these short-tail keywords are heavily used and thus very competitive and difficult to rank for.
In such a case, long-tail keywords are phrases more than three or four words long that narrow down the category of user’s search and put your website in there. You could be owning a book café located in Srinagar and can use a long-tail phrase like “Book Café in Srinagar” to optimize your search engine visibility.
4. Get the Word about You Going
Apart from creating content for your website and keeping a presence online, you can reach out more by doing guest work on other websites and platforms of other services, tapping into their audience and creating your viewers out of them. It is similar to being present online with your responses and comments.
Appearing on audio-visual content for other platforms while promoting your brand as well, answering queries on other interactive sites, appearing at local events (online and offline) can help in spreading the word about you and your business. You may never know where you might find a fresh, engaging, and enthusiastic audience.
5. Optimizing Your Website
Optimizing your website means making it user-friendly in all ways possible. A few points to achieve this would include
- Frequently updating content.
- Making a website responsive, i.e. adaptable to mobile and other formats.
- Making sure ads don’t block content from view.
- Building links.
- Scaling the images when you use a responsive web design.
- Providing cross-platform sharing options on-screen.
Creating a website that is easily accessible and navigable is the key to bringing the audience back and creating repetitive consumers. The loading time of your page, its content, design, responsiveness all count to make the user feel welcome.
6. Give Away
Hearing about give-always might make your pockets feel stressed but it is not always about giving pricey products away for free. You can provide your audience with some valuable content for free. A useful blog post like a basic procedural guide to product usage, information on useful hacks, videos or photos that can be embedded elsewhere, a free sample of your product or service, all count as giveaways.
Giving valuable information or products for no cost helps to promote the idea that you care about your customers and want to help them try out ways to solve their problems. Once they find your service or product use, it will create a reputation that will be a calling for them.
Conclusion
Driving traffic to your business website without paying for it can work in all the ways listed above. The only investment you would have to make would be your time. Taking time to study SEO and your website-visiting trends and creating content based on the results will reap wonderful results even when you are short on your budget.
Directing people to your business can seem like a daunting task but all you need to do is be consistent and be attentive. As broad as it may sound those are the only things you need to work on and see all other things fall into place.
