If you are looking for an instant answer to the question – ‘How much does a digital marketing course cost in Ahmedabad?’ then it can go as high as Rs. 2 Lakh. This doesn’t mean you should drop your plans of learning digital marketing. There are other reasonable options as well, and you can choose the one that best suits your learning needs. Basically, there are two learning modes for digital marketing offline and online. Offline courses are offered by institutes like IIM Ahmedabad and other colleges, and their programs are generally for one to two years, either a Diploma or a Post Graduate program. These programs can cost you higher, as they are offline courses requiring you to attend classes on-campus full-time.
Looking for a more reasonable option to achieve a digital marketing certification in Ahmedabad? If yes, then this article is for you. We will briefly discuss what digital marketing is all about, what all concepts a good digital marketing course should include, and how to choose a course based on the costs involved and varying learning needs.
Digital Marketing – What is it?
The promotion of products and services when done through the internet and other digital technologies is called digital marketing. Digital channels may incorporate search engines, emails, mobile applications, social media platforms, and mobile text messages. Contrary to traditional marketing, the efforts taken through digital marketing are measurable, and businesses can reach a broader audience, that too at a lower cost. A brand can understand what campaigns are paying off and generating more leads so that they can improvise their efforts and maintain a lead in the market.
Digital marketing is a broad field and there are various specializations within it – search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, pay-per-click marketing, affiliate marketing, and mobile marketing. Professionals who are willing to start a career in digital marketing often start with one of these specializations. Relevant work experience in any of these subfields is helpful in moving on to other ones and finally reaching a digital marketing manager role. So, if you are seeking a digital marketing course, then it should include the basics of all these aspects.
How to Choose the Right Digital Marketing Course?
In the beginning, we mentioned a more reasonable option to learn digital marketing from scratch. Well, it is the online training mode. Today, we have online training providers or eLearning platforms that offer high-quality courses not only on digital marketing but on a range of categories. Such courses can be taken from the comfort of your home and can be accessed 24/7. When compared to academic university courses, these courses have lower costs. Moreover, you don’t need to rely on local faculty to learn something; the courses are designed by industry experts across the world who enrich your knowledge on a given subject significantly.
Now online courses are generally offered in two learning modes – self-paced and instructor-led training. The self-paced learning mode is where pre-recorded video modules are offered to the learners, and they watch it at their comfortable time to learn the subject. On the other hand, instructor-led training mode is where live classes are conducted through video conferencing, and an instructor explains the concepts to the attendees. This learning model is quite similar to physical classroom learning, and learners can interact live with the instructors and clear their doubts.
Selecting a course depends upon three factors commonly – the quality of the study materials, affordability, and the time it takes to complete it. Some courses are offered free of cost or have prices as low as Rs. 5000. You can take such courses but they tend to include outdated training material, and no add-ons like digital marketing tools, assignments, or quizzes. Next, you will come across self-paced courses that can cost in the range of Rs. 10,000 to 20,000. The quality of such courses is better, and reputed institutes also update the training material from time to time to include the latest trends in digital marketing.
If you can spend a higher amount, then you can take an instructor-led training program. The cost of such courses can go as high as Rs. 60,000. However, they come with loads of benefits – apart from high-quality live classroom sessions, you get to work on virtual labs and complete the industry projects, go through case studies, enhance your learning with interactive quizzes and assignments, become well-versed in using popular digital marketing tools, get job assistance, and become ready to work as a digital marketer. These courses are often six to eight months long and teach you everything about digital marketing from basic to advanced level.
Now that you have an idea about the cost of various training programs available for digital marketing, you can choose a one that best matches your requirements. If you can take out one or two year time for a full-time academic course, then enroll in any university program. However, if you are looking for a more economical option, then instructor-led training would suit you best. It will be quite similar to an offline program and will broaden your digital marketing skills. On the other hand, if you feel like you can manage through pre-recorded video modules and don’t want to pay a hefty amount, then you can go with self-paced learning.