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Effective Strategies to Drive Traffic to Trade Show Booth

Given the time and effort spent in visiting a trade show, you should be eager to take every precaution to ensure that your booth receives the most traffic. No company wants to be remembered as the “lonely trade show booth” where people just come to look or ask for other displays. With that in mind, here are a few suggestions for making your exhibition the centre of attraction.

Social Media

With regards to trade shows, leveraging social media has become the way to reinforce and drive traffic to your trade show event. The first people to show up at your booth are your numerous social media account followers. Make absolutely sure there is enough enthusiasm in the air well in advance of the event, and don’t forget to advertise your booth with Twitter hashtags, YouTube videos, including Facebook Events. Maintain a lively conversation during the trade exhibition. Reward people who retweet or share your event’s announcement with free gifts and coupons. Continue the buzz after the event by praising and appreciating participants for their contributions to the booth’s accomplishment in follow-up posts. Make absolutely sure you include a lot of photographs, clips, and videos for those who were unable to attend the trade event.

Provide Items Attendees Need

People who attend trade shows frequently go from one stand to the next, so they are likely to become hungry and thirsty at some point throughout the event. Food and beverages may be scarce and pricey during such occasions. So, if you can provide refreshments, you’ll be a hit. People will never forget your expo display stands if you really can extend your budget to include snacks like coffee, tea, muffins, sweets, croissants, and bottled mineral water. Also, the other merchants will be startled to notice a sudden rush at your booth and would like to come and see what was going on for themselves. It’s a psychological phenomenon that booths with a large number of visitors attract more guests since people don’t want to skip out on the event’s most main spots.

Make a Short and Attractive Presentation

Create an engaging, educational presentation, but keep it simple, short and sweet. Consider banners or billboards for both the best outcomes in terms of advertising and attracting the most people’s attention. Make sure you get in touch with a reliable banner dealer in the market who can produce the banner exactly as you had envisioned. They should be attractive enough to grab the attention of the people around. You don’t want people to get bored and go on to neighbouring booths because they’ve been watching for a while. Hire pros to help you make the most of graphics, video, and sound. AR, VR, and mixed reality gadgets can also be included in your trade shows display exhibit.

Along with all these, you can use comfortable trade show flooring, provide seating arrangements, and also make use of visually attractive advertisements. Whatever you do keep in mind that trade shows are one of the most effective marketing strategies and if done the right way it will surely boost traffic.

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